Max Kouznichenkov Макс Кузниченков Максим Кузниченков Композитор Composer

Composer & Sound Director
for Advertising, Screen & TV

Sound with strategic intent — built to serve narrative, emotion, and brand.

I collaborate with agencies, production companies, and content platforms — shaping sound with strategic intent to support narrative, emotion, and brand.

I’ve worked on both sides of the brief — as a strategist and as a composer.

Over a decade inside international agencies — Leo Burnett, Saatchi & Saatchi, Grey — leading strategic projects for global brands. Alongside that, I’ve spent 15+ years composing original music for advertising, film, and television — including a Best Original Score award (ORIGINALS+) for series work.

Today, I run REEF Audio — an independent sound production studio creating original music and sound for global campaigns.

Clients include Mercedes-Benz, McDonald’s, IKEA, Coca-Cola, Toyota, Mastercard, P&G, Danone, Mondelez, Red Bull Media House, and BBC — in collaboration with BBDO, Leo Burnett, Saatchi & Saatchi, TBWA, Publicis, and McCann.

I don’t just deliver music that sounds right.
I shape sound that works — creatively and strategically.

Expertise

Advertising & Brand

  • Custom-composed music tailored to the creative idea, brand tone, and campaign context — from minimal cues to full-scale compositions.

  • Purposeful sound design that enhances storytelling, rhythm, and impact — crafted specifically for advertising and branded content.

  • Development of distinctive sonic identities, brand themes, and audio systems designed for long-term, multi-platform use.

Screen & TV

  • Original award-winning music written to support narrative, character, and emotional flow across episodes and long-form screen projects.

  • Music designed to evolve over time, supporting story arcs, pacing, and emotional progression across episodes or formats.

  • Creation of cohesive musical systems — themes, motifs, and textures — ensuring consistency and recognition throughout a project.

Got a brief? Got a problem? Got a vague idea?

Send it over. I'll come back with thoughts and an estimate shortly.